| Burberry was founded in 1856 by Thomas Burberry (Thomas), who opened a clothing store in Basingstoke, Hampshire, England (See Exhibit I). By 1870, the business had started focussing on the growth of outdoor clothing. Being a sportsman, Thomas was unhappy with the then popular rubberized waterproof raincoat, which was heavy, confining, and hot, and thus unfit for long outings. In 1879, Burberry introduced ‘gabardine’, a firmly woven fabric made from water proof linen or cotton yarn. Although tough and tear-resistant, this cloth was lightweight and allowed air to circulate, making the coat made of it more comfortable than the heavy raincoat... |
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